Radiohead Meets Cowlick-head
Posted by ~Ray @ 2007-11-03 14:37:02
Roger Von Oech called this one months ago; "The next 'Tipping Point'," he enthused. While I don't evaluate the Brothers Heath ordain make as much of a social dent as Malcolm Gladwell their book is much more relevant as a "hands-on" tool for any marketer (and makes a compelling case for the infusion of Surprise. Thanks guys!). Taking their own advice. Chip and Dan make a handful of powerful points and do so simply interestingly and eloquently. Along with the Sernovitz book this is my bible for many of my new business endeavors as well as for the fundraising race my wife and I are leading for our son's school. A real sight! (*****)
Andy is cause to be perceived. He's getting people like me and hundreds of others I suspect to talk about his book. How? By being simple to-the-point no-nonsense but most importantly pertinent. Fewer anecdotes than "Citizen Marketers," but more of a practical How To manual. He's the reason every one of my posts have an "telecommunicate This" cerebrate. (****)
Read this? I devoured it in two days (interrupted only be the be to sleep). Very specific but incredibly relevant to anyone creating tech products like we do at Airborne. Written in a breezy accessible style (despite its subject matter) the authors' melding of the standard product S-curve and a broken-up consumer adoption funnel is pure genius. What a find!
Mitch Albom: For One More DayGive it up. Mitch. You had a good run with Morrie but this is lame. I construe this on the seventh anniversary of my mom's untimely death and couldn't even compel half a disunite through my ducts. One's gotta know when the cow's out of draw and your moo factory has run dry. (*)
Brilliant and unsung. The story of Frederic Tudor who chopped up the frozen lakes of Massachusetts and sold the result to the West Indies. Ridiculed committed to an asylum and bankrupted he eventually saw his dream come adjust introduced the concept of refrigeration and changed the world. Thanks to him. I can play hockey indoors. (*****)
I am a Seth Godin junkie. I buy just about everything he puts out. While I get off on a lot of his ideas. I get off change surface more on the way he has built himself into a cottage industry. At this point he could get lazy but I'm amazed at his consistency in coming up with gems and staying poppin' fresh. (****)
Had eat with the omnipresent measure week which is always fun eye-opening and educational. Despite his rapid mellowing with age (the former headbanger actually asked our waitress to turn down the "Slamming" music). Mitch was raving about the exciting where--starting today-- fans can access their new album "In Rainbows" .. and pay only what they want.
In fact over 70 years ago. Alfalfa. Spanky. Porky. Buckwheat and Darla did the same thing in a episode called "Pay As You Exit." (That's a still from it at alter.)
I'll let you construe the entire synopsis but in the proverbial Surprise Central nutshell the kids were putting on an outdoor version of Romeo and Juliet and had to be that the production was worth the one penny book determine.
So in an inspired stroke of marketing genius lightyears ahead of its measure. Alfalfa himself comes up with the idea of charging the audience as they leave instead; the proof being in the pudding so to speak. In Joelian phraseology. "
Now there's no shame in this. What Radiohead is doing is indeed cool and drives home yet another banish in the lay of the label-controlled music biz. But as we've said before many times here. .
The idea is not the thing; ideas a dime a dozen. What counts is how you go around and execute them in your image.[ADVERTHERE]Related article:
http://powrightbetweentheeyes.typepad.com/pow_right_between_the_eye/2007/10/radiohead-meets.html
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